Anita joins Caliva with a personal passion for beauty, fitness, health & wellness inspired by a California lifestyle and a professional career delivering exceptional product and customer experience through direct-to-consumer channels. Most recently, Anita was the Senior Vice President of Sales & Marketing for Ruby Ribbon an intimate apparel ecommerce & direct sales company. Prior to that, Anita was the General Manager for TYRA Beauty, a cosmetics & skincare company founded by Tyra Banks and sold through ecommerce, direct sales and direct retailing with the Home Shopping Network. Anita joined TYRA Beauty from Stella & Dot, an ecommerce & direct sales boutique jewelry and accessories company, where she served as the Global Vice President of Field Development. Prior to Stella & Dot, Anita spent 7 years at Bear, Stearns & Co. serving as an Associate & VP on the retail, technology & aerospace investment banking teams. Anita received her BA from Vassar College and MBA from the University of Michigan's Ross School of Business. Anita lives in Half Moon Bay with her two daughters and husband.

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