Elizabeth is the Head of Retail for Caliva, leading the retail strategy which includes store growth and development, retail real estate and customer experience. She joins the brand with extensive experience in retail operations, strategy, and team development with both start-up and established retailers. She launched inaugural retail channels for brands BHLDN and ModCloth, and she has served best-in-class brands like Nike, Anthropologie, Urban Outfitters and Free People leading operations and CX initiatives, dynamic teams and growth. This includes developing store prototypes and optimizing market share, creating scalable selling and service initiatives, and launching the personal shopping program at URBN. Elizabeth is a passionate customer advocate and brings extensive knowledge of both traditional and non-traditional strategies to innovate, build, and evolve customer and team experiences and drive results. She received her BBA at Southern Methodist University with a focus in both accounting and marketing, and after 25 years in TX, she recently made her way back to the West Coast, now calling the Bay Area home. She is an avid outdoors-person, loves hiking, running, yoga and travel.