Joe has pursued his passion for strategic positioning and brand building excellence for Pepsi, Nike, Starbucks, RJ Reynolds, Coca-Cola, Fox, McDonalds, American Express, MasterCard, Porsche, Virgin Megastores and ABC Networks to name a few. He has worked in M&A for IPG, run an Agency of the Year, worked in creative and brand planning at Grey, led the creative vision for DraftFCB Worldwide and more. But he is most passionate about the dynamic, creatively-fueled innovative spirit that defines Caliva. He attended Parsons School of Design, collects guitars, cars and sneakers -and loves all documentaries.