Rosie joined the Caliva team as VP Branding & Marketing in 2015 playing a foundational role in the direction and establishment of the brand, retail store, product designs and positioning, and PR/marketing strategy and execution. Before Caliva, Rosie worked in talent, fashion and consumer brand strategy and Public Relations in New York at Brandsway Creative and was VP Brand Marketing Strategy for Seattle luxury real estate outpost Bennion Deville Homes and Windermere Southern CA (now Avenue Properties).